The city’s commitment to showcasing the north end of the strip becomes more apparent every day, and the most recent evidence is the million dollar listings now appearing at the top end of Atlantic Avenue at the oceanfront.

42 Ocean has gone up next to the new Marriott Oceanfront Hotel and features 35 luxury condos with price tags that’ll be a surprise to some. It signals City Council’s intent to continue creating an upscale alternative to the south end’s more vibrant and touristy vibe.

Located at 4135 Atlantic Avenue, the project was built by Gold Key | PHR, responsible for the other large projects at the north end. In all, their development efforts amount to over $400 million in recent improvements to the strip there.

The description at the website sets expectations high:

“When the concept of 42 Ocean was born, we envisioned a residence unlike any that had been built on the Oceanfront before. And one that will never be built again. The result is a collection of condominium residences that have been described as rare. One of a kind. Exclusive. Only 35 available. It’s a perfect fit for the demanding owner who has a high regard for sophisticated design, unparalleled quality, worldly lifestyle and a wealth of immediately available unique amenities.”