Pembroke Square Associates, owners of the Pembroke Mall, are ready to bring a new look to their Virginia Beach landmark, and a key element will be a new kind of hotel from Hilton.

The $200 million Pembroke redevelopment project now underway will transform the region’s first mall (built in 1966) to more closely match the kind of density now present across Virginia Beach Blvd at Town Center, and the new Tempo/Homewood Suites by Hilton will initially dominate the 54-acre property, which currently has no buildings taller than two stories.

Tempo by Hilton is a stylish new contemporary lifestyle brand with a focus on comfort and wellness, while Homewood Suites is known for its extended-stay, residential style suites.

The new structure will be 14 stories tall with 209 rooms, and located where the SunTrust Bank building was previously, at the intersection of Virginia Beach Blvd and Central Park Ave. It will have a rooftop tapas restaurant and lounge, as well as a nationally recognized restaurant at street level. It’s expected to also have an outdoor patio, a state-of-the-art fitness center, and flexible indoor-outdoor meeting areas.

The new hotel won’t be the only tall buildings coming to the parcel, though. Among other planned additions is a 12-story apartment building featuring 322 apartments from 550 to 1800 square feet. Meanwhile, a 7-story, 153-unit senior living facility is planned for the corner of Jeanne St. and Constitution Dr.

The developers have indicated that the future may also see a tall office tower added to the mix. This is only made more likely with recent news from across the street that the nearly one million square feet of Town Center office space is currently at 99% occupancy, despite economic concerns.

Construction of the new Pembroke hotel is expected to start later this year, with completion expected before summer 2025.