Something in the Water returns in 2020 with even more to see and do.

The runaway success of music mogul Pharrell’s 2019 oceanfront music festival has seen plans for the follow up to grow to include a lot more than music.

The 2019 festival was 3 days and included notables Diddy, Pharrell, Jay-Z, Mac DeMarco, Usher, Missy Elliott, and Gwen Stefani. Rain on the first day failed to dampen the mood and hotels as far away as the peninsula were at full capacity during the event.

With the city making a profit on the estimated tax impact of over 1 million dollars, expectations are much higher for this year’s event.

The 2020 festival will extend to a full week, April 20-26 at the oceanfront. Details are somewhat limited for now, but food and entertainment will feature heavily, especially in the early days. Despite the lack of a lineup, festival goers have already snapped up all early bird passes.

The lineup has dropped!